Q: I started my business about a year ago and everything is
going fine. We're growing and making a profit, but the stress of
running the business is really starting to get to me. I spend
more time worrying than working. Sometimes the pressure is
almost more than I can take. I'm starting to think that I'm not
cut out to run my own business. Do you have any advice that
might help me decide what to do? -- Steven S.
A: I'm full of advice, Steven, and it's totally free. Just
remember, you get what ...
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August 29th, 2010 in
Business
An eCommerce merchant account can be likened to the cashier of
an actual, physical store. They process payments, and eCommerce
merchant accounts do the same, albeit, with added flair and
whole lot more features.
Much like how an actual, physical store cannot do business with
a cashier, an online business would falter without a reliable
eCommerce merchant account, sales can be lost and credibility
lost.
But what is an eCommerce merchant account, exactly?
An Ecommerce Merchant Account Is The ...
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August 28th, 2010 in
Shopping
Building a web site isn't something that is really cut and dry.
There's a huge variety of products and services that can either
help you get your web site where you want it or simply confuse
you. It's also important that you make the right choices upfront
so that you don't end up having to restructure your whole web
site because of some problem in your design layout. The level of
time investment neccessary for mastery in a lot of these
software packages can range from little to a VERY ...
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August 27th, 2010 in
Shopping
1) Write down your objective before creating any marketing or
advertising. What do you want to achieve with this marketing
piece? Who is the target audience?
What action do you want the prospect to take after reading it?
Have you made it clear and easy for the prospect to take the
next step in the sales process? With a clear objective, you'll
be able to create more focused marketing material.
2) Make it a habit to ask customers how they heard about your
company. Keep track of their responses ...
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August 26th, 2010 in
Advertising
Q: One of the big chain bookstores recently opened up near my
small book store. Already I can see my business starting to
decline. Is there anything I can do to compete with the bigger
store or should I just accept the inevitable? -- Peter Q.
A: A wise man once said, "The inevitable is never a sure thing."
Don't be so quick to close the book on your business, Peter. You
probably can't compete with the superstore on volume of
inventory or on price, but there are other things you can do to
help ...
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August 25th, 2010 in
Business
Many "brick and mortar" stores have failed to realize the gold
mine that is waiting for them online. It is quite simple for
them to set up an ecommerce website and receive customers on the
Internet as well. In this way, they can maximize the revenue
received both offline and online.
If you are looking to start an ecommerce website for you local
business, it is best to hire a professional website designer if
you are not able to do the work yourself. A professional looking
website is much easier ...
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August 24th, 2010 in
Shopping
USP stands for Unique Selling Proposition.
If you want to differentiate yourself from your competition,
then you must have a strong USP. Most business owners never
bother to create one. And they're losing out on sales and
inquiries.
Rosser Reeves created the term USP in his 1961 book "Reality In
Advertising."
He declared that "The proposition must be one that the
competition either cannot, or does not, offer."
I realize you may be saying to yourself "I offer the exact same
services or products ...
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August 23rd, 2010 in
Advertising
Should You Write Your Own Business Plan?
If you are just starting a company and looking for funding, or
looking for additional funding for growth, you will need to
develop a traditional business plan. Creating a business plan is
a business hurdle that entrepreneurs seem to dread. Do you do it
yourself? Do you hire someone to do it? How do you get it done
quickly, but without spending too much money on it? Will what
you do yourself be adequate to get funding?
In this article I will discuss the ...
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August 22nd, 2010 in
Business
eStore Advantage allows front-office applications to communicate
with back-office business environments. It has a built-in
support for electronic payment processing, and serves as a core
integration platform for Nodus Technologies front-to-back office
connectivity suites including RMS and CRM Advantage.
eStore Advantage for Microsoft Business Solutions - Great Plains
leverages Microsoft eConnect to provide seamless integration
into Great Plains back office. Here are some of the highlights
of ...
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August 21st, 2010 in
Shopping
And being a player in the online world has become big business for many. Electronic commerce is a term used for any type of trade is conducted via the Internet.
Electronic commerce has subsets involved are websites online shopping for retail, auctions, trade in goods and services line of business between companies. Electronic commerce has become the most important facet of the Internet in the current scenario. The process of e-commerce is simply defined as the buying and selling ...
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August 20th, 2010 in
Computers